In episode 79 of the Email Sound Booth Podcast, Liz Wilcox, known as the fresh princess of email marketing, shares her innovative experiment with a new type of super signature for her emails in the first half of 2025. Unlike the traditional PS offering paid services, Liz plans to utilize this space to inform subscribers about her upcoming calendar events and workshops. This approach aims to better engage her members, promote her offers, and maintain subscribers' interest. Liz outlines how this method will benefit her annual pass holders, monthly members, and non-members by keeping them informed and ready to take action.

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