"If you can afford him, you need to go see Greg Glassman." In 1999, Brian Mulvaney found Greg in a dojo in Santa Cruz after his neighbor--a fitness trainer herself--described Greg as "the best in town." Fifteen years later, Mulvaney is the director of strategy for CrossFit HQ. The brand, which didn't have a name then, has become a worldwide phenomenon. But the exercise prescription hasn't changed. "A CrossFitter today would recognize the programming from 15 years ago," Mulvaney said. In this interview, Mulvaney walks us through the history of CrossFit through the eyes of an insider. Then we get into the real purpose of the interview: the philosophy at HQ that makes CrossFit take up arms against Big Soda, licensure and bad science. Mulvaney answers the question, "Why US?" Full show notes: http://twobraincoaching.com/twobrainradio-episode-8-brian-mulvaney-strategist-at-crossfit-hq/