In Episode 83 of the Email Sound Booth Podcast, host Liz Wilcox discusses the two main reasons why a welcome sequence is crucial for email marketing. She explains the concept of the 'email staircase' and emphasizes setting expectations to turn followers into friends and eventually customers. Additionally, a welcome sequence helps filter out non-engaged subscribers, ensuring a targeted and cost-effective email list. Liz also provides resources, including a free templatized welcome sequence and a workshop to guide listeners through creating their own welcome emails.

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Check out Liz's Welcome Sequence Workshop here