In this episode of the Email Sound Booth Podcast, Liz Wilcox addresses a common query: 'What do I do with my email list if I'm pivoting?' Drawing from her own experience of transitioning from RV travel to email marketing, Liz offers practical advice on managing your email list during a pivot, whether the new direction is completely different or adjacent. She explains the importance of announcing the change to your current subscribers and provides strategies for growing a new list if the topics are different. When pivoting to an adjacent topic, Liz recommends a gradual shift in content while letting subscribers decide if they want to stay. Tune in for actionable tips on handling email list transitions and learn about Liz's email marketing membership for more support.

Check out Liz's Email Marketing Membership here

Join the Email Sound Booth Facebook group here

Check out Liz's free welcome sequence here

Liz's Kit [Convertkit] affiliate link

Rather watch the Podcast? Check out WATCHLIZ.COM