Paulina Masson is the founder of Shopkeeper and a longtime Amazon seller.  She has a wealth of knowledge when it comes to pricing products. She understands the competitive forces behind pricing decisions as well as the psychological factors.  

Ultimately you want to price in such a way to maximize total profits.  While you should consider profit per transaction, that might not be the ultimate metric to try and maximize.  Here’s what we look at:

• How to run pricing split test and why it’s so complex.
• How to price your products at launch including a free margin calculator
• How to balance competitive price factors with consumer perception and psychology
• When to end your price in 99, or 97 rather than 00.  And how a premium product or your target market might influence this.
• 3 Types of Shoppers on Amazon and how to price for each
• When and how to use coupons - when to do a % off vs. a $ off
• How price impacts conversion rates
• Plus more!