Stop Apologising for Your Fees: How Estate Agents Can Command the Value They Deserve!

As an estate agent, do you find yourself constantly justifying your fees? It's time to stop! In this episode, Steph Walker, boss lady of TAUK and self-employed estate agent expert, explains why estate agents shouldn’t apologise for the value they provide.

Steph dives into the key issue: fees. The truth is, most clients aren’t just shopping for the cheapest option—they want value and expertise. Armed with insights from the Property Academy's annual vendor survey, she reveals why clients are willing to pay more for a top-tier service.

What’s covered in the episode:

- The surprising truth about how clients really view fees.

- Why being selective about your clients is crucial for success.

- How to talk confidently about fees without compromising on value.

- Why the self-employed agency model is changing the game.

- A little humour goes a long way—Steph’s tips for negotiating fees with confidence.

If you're ready to stop undervaluing your service and start attracting clients who truly value what you do, watch this video! Let us know in the comments what your thoughts are on fees—do you still find it hard to charge what you’re worth?