Esthetician Podcast; Business tips for Estheticians

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We dig into why money feels scary, why software isn’t the same as mastery, and how three simple metrics can calm your nervous system and guide better decisions. Confidence rises before revenue when you track weekly and decide by quarterly averages.

• client testimonial on business growth 
• new year focus on money habits and tracking 
• psychology of avoidance and nervous system stress 
• difference between software data and knowing 
• three core metrics to write down weekly 
• benefits of quarterly averages over single weeks 
• systems and self-leadership for solos and teams 
• simple accountability to build the tracking habit 
• upcoming coaching call and bookkeeper deep dive

Guys, I have a simple tracking sheet that is a really basic one. Just to get you started, you can click it in the show notes below. I will leave a link for it in the show notes below. Use it, mess it up, come back to it. It doesn't even matter. The goal is just to get started. 
Remember, software is not leadership, and hope cannot be your next business plan either. 
Please subscribe and leave me a review. This show exists to help estheticians stop guessing. And those reviews help other estheticians find it.

GRAB the free weekly tracker download here -https://stan.store/EstheLaunchAcademy

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

Korean skincare isn’t just a trend; it’s a smarter system that puts barrier health first and saves your clients from the strip-and-fix cycle. We sit down with Angela Jia Kim—concert-pianist-turned-founder of Savor Beauty—to unpack the rituals behind glass skin, why hydration leads and exfoliation follows, and how clean, concentrated formulas can transform both outcomes and retail.

Angela shares the origin story that pushed her into formulation, then opens up her playbook: a five-step, thinnest-to-thickest routine that clients can actually follow, micro-exfoliation that renews without wrecking the barrier, and two hero ingredients every pro should master—niacinamide for brightening and resilience, and ginseng for circulation and collagen support. We dig into small-batch, nontoxic preservation, fragrance-free options for sensitive guests, and how fresh manufacturing elevates texture, absorption, and trust at the backbar.

Beyond skin, we get real about business. Angela’s take is unapologetic: sales keep the lights on, and selling is an act of service. She walks through her LOVER sales system, reframes marketing as a themed party your clients want to join, and offers practical ways to translate spa magic into daily rituals clients will repeat. If you’ve wondered how to add Korean skincare to your menu, elevate your retail mix, and talk about products without feeling pushy, you’ll leave with scripts, strategies, and a new lens on glow that lasts.

Ready to rethink your routine and your revenue? Listen now, subscribe for more expert interviews, and share your biggest takeaway or ingredient question with us. If you love the show, leave a quick review—your feedback helps more estheticians find these conversations.  To learn more about Savor Beauty visit Angela here https://www.angelajiakim.com/ or on IG Savor Beauty Instagram (@savorbeauty)

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We share the rule that keeps big purchases profitable and show how to test demand before you buy. A candid laser story and a microderm win reveal how to match machines to the clients you already serve.

• three times monthly payment rule for profit
• monthly cash flow over sticker price
• emotion and fear versus evidence and numbers
• why tools don’t earn, systems and pricing do
• demand testing through demos and pre-sell
• categorize services to match your clientele
• simple homework to decide buy or wait
• mistakes to avoid with reps and hype
• runway requirement before any purchase

All you have to do is fill out my business audit in the notes below to get on the Podcast!  Let's learn!

If you're ready for coaching, book yourself on my calendar here - https://stan.store/EstheLaunchAcademy/p/free-30-minute-consultation-

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We break down the runway burn rule so you can make calm, smart choices about hiring, moving, or buying equipment. A simple formula shows how many months you can survive and when to pause, cut costs, and focus on profitable services to regain control.

• defining runway and burn rate for solo practices
• the three-month threshold for safe decisions
• simple formula using cash, pre-booked revenue, and expenses
• using three-month averages to smooth swings
• why equipment does not fix weak cash flow
• fast fixes to extend runway and reduce risk
• boosting rebooks to stabilize future revenue
• focusing on highest dollars-per-minute services
• teaser for the three times rule next week

All you have to do is in the show links below, the show notes below, there is a form to fill out the business audit form. You’re gonna fill it out. We’ll reach out to you, we’ll schedule a time, we’ll get you on my podcast.

I mentioned this course in the episode if you want to find Your Highest ROI Service (profit per minute) here is the link - https://stan.store/EstheLaunchAcademy/p/get-started-with-this-amazing-course-12gf5

Don't miss this episode I mentioned either - 

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We break down how estheticians can turn $5 per day into steady bookings using Meta’s ad objectives, smart creative, and a two-step retargeting funnel that builds trust. Robin shares practical benchmarks, simple scripts for Messenger, and a repeatable system you can run yourself.

• big budget myth and why boost fails
• choosing objectives that match outcomes
• creative that works with sound off
• hooks and headlines that earn clicks
• mixing images and video post Andromeda
• building a two-step local funnel
• retargeting viewers and engagers
• simple DM scripts that convert
• metrics that matter such as CTR and CPL
• ROI thinking and lifetime value
• ways to learn ads inside Robin’s membership
• book recommendation for building your business

Grab my book today. It will make a great holiday stuffing stuffer. Send it to your husband, tell him you want it. HERE is the link - https://www.amazon.com/Fearless-Prosperity-Growing-Aesthetician-Business/dp/B0DHN31GQT

Hey, thanks for listening. And make sure you like and subscribe and follow this podcast. Leave me a review. It means so much to me, guys.

You can find Robyn at Robynthebrilliant.com
[email protected]

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We coach Alyssa through rebuilding confidence after burnout, narrowing her services to traveling makeup, and using education and metrics to drive growth. We share why rebooking rates matter, how to niche with intention, and where AI fits next to human touch and realness.

• early career lessons from commission-only work
• moving solo, hitting burnout, simplifying services
• defining confidence as self trust, not perfection
• industry rewards education over effort
• choosing a niche and ideal client for makeup
• personal equity and the 85 percent rebooking target
• Gen Z’s impact on authenticity and trends
• AI’s limits versus human touch in aesthetics
• debunking viral fads with clear, useful content
• next steps with systems, scripts and micro wins

I reference Episode: 086: How to know if you should go solo.  https://www.buzzsprout.com/admin/2384812/episodes/17872833-086-should-you-go-solo-how-estheticians-know-they-re-ready

Hey estheticians... I’m going to be offering a chance for a few estheticians to come on and get a free business audit here, live on the esthetician podcast. How you can apply is click in the show notes below. You’ll fill out a form, we’ll reach out and we’ll get you on the podcast today. Then that same link will take you to applying to be a part of my VIP coaching program!

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

The rebook looks perfect… until the cancellation hits the day before. If you’ve felt that gut punch after a model appointment, you’re not alone. We unpack the real reason behind the pattern and show how to turn “free” into loyal with simple systems that work in the real world.

We start by dismantling a costly myth: models are not paying clients, and the psychology is different. Without financial skin in the game, perceived value drops and commitment fades. Rather than ditch models, we reframe them as structured training experiences with expectations, accountability, and documentation. You’ll learn how to log rebooks and cancellations, spot timing patterns, and test changes like a scientist so you can fix the right problem fast.

Then we tackle the sneaky trigger hiding in plain sight—your reminder messages. Neutral prompts like “Reply C to cancel or R to confirm” invite an easy out. We share human, progress‑oriented scripts that connect to client goals and reduce cancellations by anchoring the next visit to momentum and results. From there, we fill the biggest gap of all: the silent weeks between appointments. Handwritten thank‑yous, quick post‑treatment check‑ins, product refill nudges, and mailed newsletters build trust, keep you top of mind, and shift models from casual to committed. We also outline a practical retention mindset for non‑rebookers so you can “build a fence” around future demand without sounding salesy.

If you’re ready to reduce last‑minute cancellations and convert models into paying regulars, this playbook gives you the scripts, tracking steps, and between‑visit touchpoints to make it happen. Subscribe for weekly strategies, share this with a beauty pro who needs it, and leave a quick review to help others find the show.

Here is the link to Mastering Clientele Growth - https://stan.store/EstheLaunchAcademy/p/mastering-clientele-growth

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We dig into a simple, reliable system for getting lapsed clients to return: a monthly mailed newsletter that keeps your spa present in their world. Justin from Jurassic Marketing shares the four-page format, the 80/20 content mix, list-building tactics, costs, and the realistic ROI timeline.

• why clients don’t rebook and how to fix it
• mailed newsletters as a tangible trust builder
• the four-page monthly format that works
• 80 percent fun, 20 percent education content mix
• avoid promos in the core piece, use a separate insert
• how to name and tone the newsletter
• building a mailing list with birthdays and giveaways
• direct mail vs email roles and synergy
• holiday catalogs and gift card strategies
• ROI expectations at five to six months and costs
• DIY templates vs full-service options

If you're ready to go all in and get serious about building systems that create constant revenue, I want you to book a coaching call with me. Let's get you smart systems right now. Let's get you strategy and support that you actually need to grow your business. You can get coached live right here on the Esthetician podcast. Just click the link below and fill out the form and book a call.  Reach out for more newsletter information with Justin at
www.jurassicmarketing.com

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We coach Alyssa, a new esthetician who left pharmacy, to own a clear niche: become the tension relief facial specialist through advanced massage and a tight rebooking system. We map a simple plan using model clients, Google reviews, and team-aligned promos to fill her calendar fast.

• choosing the employee path to build skill and avoid solo overwhelm
• aligning strengths with owner needs to fill gaps
• narrowing to a tension relief facial niche with clear benefits
• using model clients to fill slow hours and drive rebooking
• turning models into Google reviews that convert searchers
• creating unique-to-Alyssa services to stand out on the menu
• simple scorecard for rebooking, reviews, and conversions

How you can apply is click in the show notes below. You'll fill out a form, we'll reach out and we'll get you on the podcast today
Then that same link will take you to applying to be a part of my VIP coaching program

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7

Send us Fan Mail

We show how to attract Baby Boomer clients by shifting language, services, and environment to match what they value: trust, peace, and clear results. We share stories, messaging tips, service menu changes, and simple follow-ups that turn Boomers into loyal, referral-rich clients.

• why Baby Boomers hold wealth and book consistently
• language that lands: restore, renew, strengthen
• the Linda story and the need for dignity and respect
• creating a calm, unhurried, high-trust environment
• marketing where they are: Facebook and email
• photos and testimonials of clients over 55
• simple instructions and visible credentials
• service menu shifts toward comfort and hydration
• retention moves: handwritten notes and check-ins
• audit steps to fix message, visuals, and pace

Guys, if this episode gave you a light bulb moment, I want you to do me a favor and please go like my podcast and leave me a review

If you are ready for coaching, head on over to www.karijopatterson.com 

If you’re booked but not making money, you need to start with your numbers.
Download my FREE  “Diagnose Your Business” tracker in the show notes and I’ll show you exactly what to track.

Are You Ready to fix this in your business?

Apply for a free Business Breakthrough Audit:

https://forms.gle/Jkr27yUb6n6PYcba7