The most important thing in retail is… Know. Your. Customers.

Today you’re getting an exclusive view of a favorite panel from my 2023 EVOLVE conference: Generational Shoppers.
 
In this panel mediated by Nicole Leinbach, representing Gen X, she is joined by her Gen Z daughter Claire, Millennial Stephanie, and Baby Boomer Sandy. They also discuss our youngest generation and one of the most influential on purchasing, Gen Alpha—today’s babies and young children.

These generations have diverse buying power, paths to purchase, and other factors that can help retailers understand how to make a sale.

From scrolling social media to word of mouth, research and reviews, well trained customer service, shoppertainment, brand loyalty, or preventing dreaded returns, each of these generations has unique preferences.

What are you doing right? Where are you missing the mark? Take out your notepad, because this is a direct line into your customer groups with the questions you NEED answered.

I’m rooting for your success.

What’s Inside:

• A special look at the Generational Shopper Panel from Evolve 2023.
• What does the path to purchase look like across generations?
• Does social media impact all generations?
• How important are well trained staff and good customer service.
• One retail quality every generation agrees on.
  
  

Mentioned In This Episode:
EVOLVE 2024 in Denver, CO
Crystal Media Insiders
Crystal Media
Crystal on Instagram
Crystal Media on Instagram
Crystal Media Co - YouTube

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