Steve Holmberg joins Aaron this week on the Friday podcast to fill in for Dylan while he's out of the country at the super bowl of trail running, UTMB. Steve was a director of strategy and consumer insights at Nike for the past 17 years, and has a wealth of knowledge and experience to pull from during this session, giving context to the latest in outdoor industry news and prompting some galaxy brain discussions as well. Show Notes: Stephen Holmberg on Linked In StockX: Jordan and Nike down double-digits Kevin Plank can't let go of Under Armour Has running gear gone too far? The rise of run clubs Brand, Product, Content: Steve's BPC: Snoop Dogg x Solo Stove Aaron's BPC: The Personal Brand Foundry Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia