Specialty programs can significantly boost a gym’s revenue—if they’re set up properly.

The key? Don’t run every specialty program under the sun. Determine which option might serve your current clients and local market better, then test it with several six-week blocks before putting a full, ongoing program on the official menu.

Today’s guest on “Run a Profitable Gym,” Brian Foley, is an expert when it comes to running successful programs for older adults—often called “masters” or “legends” classes. His gym, Activate, in Kerry, Ireland, generates about 10 percent of its gross revenue with its 55-plus program.

The program is at capacity, its length-of-engagement stats beat the numbers from Brian’s other programs, and its average revenue per member numbers equal those of his core programs. So it's a clear winner.

Early retirees have time and money to invest in their health, but it isn’t all about the cash for a gym owner. Brian and host Mike Warkentin agree that this is the most rewarding demographic to coach in a gym. Masters clients are generally vibrant, energetic and open to coaching—and they get great results that improve their quality of life and longevity.

Listen to hear some of Brian’s top tips for starting a 55-plus program in your gym—and if you want the full, step-by-step plan, he’ll share it at the Two-Brain Summit on June 8 and 9 in Chicago.

There are only a handful of tickets left, so act fast and get them via the link below. 

Links

Two-Brain Summit

Gym Owners United

Book a Call

2:44 - How Brian got clients

9:33 - How did Brian identify his market?

15:03 - Raising rates and keeping clients

21:00 - Program must-haves

25:07 - Tailored personal training