Why your LinkedIn posts don’t convert and how to fix them. In this episode, we break down the “beige content” problem, why marketers chase likes instead of leads, and the copywriting frameworks that turn LinkedIn content into real B2B conversions.

Perfect for anyone looking for higher-impact posts, clearer messaging, and a LinkedIn strategy that actually drives revenue.

Key moments in this episode - 

00:00 Why your LinkedIn posts aren’t converting

03:12 The beige content problem in B2B marketing

07:40 How AI-generated copy creates LinkedIn sameness

11:05 Writing for one LinkedIn buyer persona

14:22 High-impact LinkedIn hooks and copywriting frameworks

17:58 Why your audience still doesn’t know what you do

21:44 Fixing weak LinkedIn calls to action

25:33 The biggest B2B marketing truth for conversion

Connect with Sarra Richmond on LinkedIn

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• https://socialmediaforb2bgrowthpodcast.com/
• B2B Growth Co newsletter

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