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Michael of Ecom Crew has built content sites that rank for organic keywords and pushes traffic into Amazon. Writing great content, because content is king, and push sustainable traffic into Amazon.

I like that "I control the dial. At any point I can switch it to another store or platform."

Book reference: Who Moved My Cheese

Hardest part is writing content. The 2nd hardest part is to keep going.

Use SEO tools like AHREF0 or MOZ or SEM Rush. Go for long tail keywords first.

Build a long term plan. 

Mistake made a long the way: Wrote about too broadly, vs what tracked.

Michael buys and does real reviews about the products and write real good content. Then develop the product later.

Amazon favors external earned media traffic. Which can not be gamed. 

Link building still works.

Build top 1% content.

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