If you've tried Facebook ads, you either love them or despise them. The key thing to know and understand about Facebook ads is that they are only successful with a strategy behind them, whether it's reaching your audience, driving traffic to your website, or generating more leads. Knowing why you are running them is key to the world of Facebook ads.

In this episode, you will learn about two very important acronyms–ROAS and PPC–and the five reasons to run Facebook ads. So let's dive in!

If you want to learn more about Facebook Ads and the World of Digital Marketing, join the Free Online MasterClass: How to Set up your Social Media for Lead Generation

“When advertising on Facebook, the platform is very data-rich, so you can actually micro-target the audiences that are best for your business.”

- Kylie Walker

 In This Episode:

- ROAS: One of the most important things to consider when you're running Facebook Ads

- An example of a well-worth ad spend

- PPC: The single biggest model for internet advertising

- Five reasons to run Facebook Ads, especially when your growth is stagnant 

Resources:

- Join the Free Online MasterClass: How to Set up your Social Media for Lead Generation

Connect with Kylie:

- Instagram

- Website

- Facebook

- Facebook Group

- LinkedIn

- YouTube