Our idea of failure and how we respond to it dramatically shapes our identity and, consequently, how we live our lives. When we fear failure as an end-all-be-all rather than viewing it as an opportunity to learn and iterate, it can significantly hinder our personal growth, creativity, and ability to reach our full potential. In this episode, Brett and Joe explore the transformative power of embracing failure as part of life's journey. They discuss: 

• How shifting focus from outcomes to effort can lead to unexpected and remarkable results 

• Strategies for reframing failure as a stepping stone to success 

• Real-life examples of how embracing what we think of as “failure” leads to better results and breakthroughs

Joe refers to the work of Dr. Kyra Bobinet, a Harvard neuroscientist who studies the link between the habenula, our ability to stay motivated when fear of failure strikes, and how to overcome this part of our brain to stay on track with our goals.

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Brett on X: @airkistler 

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