How do you decide what your prices should be? Or which marketing tactic to try? Or even what size building you should get?

If you're like most microgym owners, you guess. Or you do a social-media poll and make business-altering decisions based on the opinions of 10 keyboard warriors.

There's a better way — and it's based on data.

Two-Brain Business has spent years and thousands of dollars compiling critical data from microgyms all over the world. Then our mentors use that data to help gym owners make decisions that have been proven to work. 

Chris Cooper and Mike Warkentin get geeky and explain the magic behind the numbers.

Links:

Level Method
Two-Brain Programming
Gym Owners United
The State of the Industry
Free Tools

Timeline:

1:31 – Why the microgym industry needs data.

5:44 – How Two-Brain built its dataset.

10:55 – How data helps gym owners make better decisions.

18:57 – How data saves gym owners’ time.

20:31 – What are the metrics that matter?

26:48 – Gym owners who track metrics make more money. This is why.

29:48 – Why Two-Brain won’t ever publish the first guide to the next big thing.

31:41 – How Two-Brain’s dataset is going to get even better.