Family Photographer Marketing Podcast

I talk a lot about data and how we should track it, but which data?

In this episode I cover the marketing metrics that matter for Instagram, Pinterest, Emails, Facebook Ads as well as which offline metrics matter and how to get more marketing data if you are new to business or marketing.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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If you are at a place where you have a consistent body of work and you have at least a simple marketing plan, you need to make sure that one of the pillars of that marketing plan is educating potential clients. 

First, you need a solid education foundation and often it is built around the wrong theme. The correct theme is “what is my potential client worried about/strugling with/preventing from getting on the calendar”.  Not about you as a photographer. We will go over how to create these content ideas + how to implement them.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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Whether you have a website, hate your website, or are in need a website this episode has something for you.

We will be going over common website mistakes family photographers make, how to a build a solid foundation for your website and three website trust building attributes that are often over looked and how to fix them.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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This episode comes after polling my audience and releazing there is quite a bit of confusion + frustration with reels and how to use them for your family photography business.

I go over the some tips + tricks to make reel creation easier (including my favorite apps), what your reel foundation creation should be based upon and some things NOT to do. <3

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

Local to the Seattle Area? Come to a class!
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This week we will be chatting about three helpful marketing tricks: patterns, time-chunking and batching. 

 Often it is the overwhelm of what kind or content to post and how much to post that keeps us quiet. We know what we are tying to book and what we would like potential clients to connect with but when we go to post, we sit back because we don't have a foundation of what to say and where. 

These simple tricks can help!

This episode is sponsored by my online class Four Steps to Building a Trusted Family Photography Business. You can learn more HERE.  It takes  place on Feb 16th at 10:30am PST.

You can find Fiona on IG Here: @fionamargo

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First things first, let us all recognize that anyone listening has a true passion for creating and you may very well likely have made creativity part of your job. That is amazing. It is also really hard to create, especially when most of us release what we create into the world for critique, sometimes within minutes of creating it. Instead of seeing a space filled with other creative people who are also sharing art, we start to compare. We start to doubt the very thing that brought us so much joy. We start to doubt the very reason we stuck with our artistic journey in the first place. Let’s acknowledge some truths: social media can be extremely rewarding and has led me to meet some of my very closest friends and grow my business, but it can also be a place that fills us with negativity. We are not generally viewing each other’s art in a coffee shop or on the walls of a museum. Instead we are sending image after image into our social world for immediate approval (or gasp! disapproval!). I cannot think of a a more terrifying way to share what you create!

You must get out of your OWN way in order to market. This episode goes over two important mindset shifts to market your family photography business the way you want to.

Mindset Shifts:
1. Getting over the fear of judgement - tips and tricks to get over judgement of yourself and worry about judgement of others
2. Overcoming comparison so you can market the way you want YOU want to so you can show up authentically.

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

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Learn more about Fiona of Fiona Margo Photography and her background as both a family photographer and a marketing educator. 

The four marketing steps shared in this episode: 

1. IDENTIFY: Identity the type of photography that brings you joy - the more specific the better. Mine is Adventurous, Snuggly + Playful Lifestyle Family Photography. You can expand more later but build your business off one niche to start. 
2. INSPIRE: Consistently show the types of images you would love to shoot more and inspire potential clients into following your brand.
3. EDUCATE: Identity the pain points of potential clients before booking and create educational content around those pain points. You become the trusted expert for achieving sessions with your brand. 
4. MOTIVATE: Make your sessions simple + easy to book, utilize a booking strategy to create a bit of scarcity + urgency. 

Want more help? Grab a spot to work one on one with me for marketing mentoring- 8 weeks of help!

Marketing Mentoring

Local to the Seattle Area? Come to a class!
Local Classes

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Welcome to the Family Photography Marketing  podcast, where we dive deep into the world of marketing and help you take your business to the next level. I'm your host, Fiona, and I'm a marketing expert with 10 years of experience in the family photography industry. In each episode of this solo podcast, I'll be sharing my insights and strategies for successful marketing, and helping you navigate the ever-changing landscape of digital and traditional marketing techniques. Whether you're just starting out or looking to fine-tune your marketing approach, this podcast has something for you. So join me and let's start mastering marketing together!

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