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What happens when passion meets strategy in retail? Tanner and Erika, the dynamic duo behind "Famous in Oregon," turned their love for houseplants into a multimillion-dollar brand by harnessing the power of social media. In this episode, they share the secrets behind their success, from building a relatable brand to creating content that connects.  

Discover how they started, the story behind their unique name, and how following demand—rather than perfection—can skyrocket your business. 

[1:55] Introduction to Tanner and Erika  

[3:52] The journey to creating their thriving retail business  

[8:24] How social media became the backbone of their success?

[11:06] The inspiration and meaning behind “Famous in Oregon”  

[14:59] Starting a business by following demand, not trends  

[18:58] Why relatable content beats perfect content every time?

[30:14] What’s next for Famous in Oregon?

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Get all of the resources in our show notes - https://rootedinretail.com/episodes/famous-in-oregon-how-a-houseplant-shop-became-a-social-media-sensation/

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