Running a membership is hard work—not only do you have to keep your members engaged, but you have the difficult task of convincing people that joining at a monthly fee is worth it. In this episode, Jill shares a strategy she calls the "catch-all method" to increase membership numbers. The catch-all method involves selling a live webinar each month and giving members free access (along with whatever benefits your membership has). But it's not enough to just have the webinar, it has to be extremely compelling and enticing. She suggests doing this strategy every four to eight weeks and highlights the need to provide a great experience to retain members.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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