We all know that a steady diet of junk food will leave us feeling uneasy and sick, and it's no different in business. Today, Jill shares the concept of a 'junk food business,' contrasting it with the idea of building a sustainable brand. She emphasizes the importance of authenticity, integrity, and long-term relationships in business, and warns against quick sales tactics that may compromise values—they'll never get you where you want to go. Hopefully this conversation will serve as a reminder to you to prioritize sustainable practices over fast cash, and reflect on their own business strategies and investments.

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Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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