Why do we keep eating foods we know are bad for us? In this powerful episode, #154 of the Fit Mother Project Podcast, Dr. Anthony Balduzzi sits down with Head Trainer Ben Sterling to unpack this deeply human struggle — and share the science and strategies behind breaking food addiction for good.

Ben opens up about his personal journey from pizza-fueled college nights to becoming a model of discipline and health. Together they explore why willpower alone isn't enough, and how understanding brain chemistry — specifically dopamine loops, habit cues, and emotional triggers — is the key to reclaiming control. The conversation blends cutting-edge neuroscience with hard-earned wisdom, offering listeners a toolkit to stop compulsive eating and feed the “good wolf” instead.

You’ll learn how small, daily decisions either reinforce or break addictive patterns, why delayed gratification is a key to long-term success, and how food cravings are often just symptoms of deeper emotional needs. They also share practical strategies, from environmental design and mindful “urge surfing,” to movement-based interruptions and healthy substitutions that satisfy without sabotaging.

If you’ve ever asked yourself, “Why do I keep doing this?” — this conversation is your wake-up call. It’s raw, relatable, and deeply empowering. Whether you're trying to avoid late-night snacks, ditch sugar, or stop eating when stressed, this episode will give you the tools and perspective to finally take back control.

Key Takeaways

• Dopamine-driven cravings start with a cue, not just hunger
• “Feeding the wolf” reinforces brain wiring for impulsivity
• Stress and fatigue weaken the brain’s impulse control (prefrontal cortex)
• Long-term health is built by winning small daily decisions
• Willpower is like a muscle — use it wisely, but don’t rely on it alone
• Substitutions (e.g., lettuce-wrapped burgers) can satisfy without derailing progress
• “Urge surfing” helps ride out cravings with mindfulness, not resistance
• Evening walks can replace post-dinner dessert habits
• Proximity = temptation — keep junk food out of the house
• Painful post-binge consequences can be powerful learning tools
• Rewiring patterns means identifying your biggest triggers and replacing routines
• Addictions (food, shopping, etc.) often stem from the same neural loops
• Cravings peak and then pass — delay action and you weaken them
• Health is freedom — from disease and from compulsive patterns
• Discipline becomes easier when your environment supports it

Just Thrive!

Website: https://justthrivehealth.com/

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Let’s Meet Up in Phoenix!

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Want To Change Your Life? Check Out Foundations!

Foundations is a simple, sustainable, and specific weight loss program designed especially for busy women over 40. With short metabolic training workouts, an easy-to-follow meal plan, and an accountability team there for you every step of the way, Foundations can help you lose weight, regain energy and vitality, and live life to the fullest. 

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*Please know that weight loss results and health changes/improvements vary individually; you may not achieve similar results. Always consult with your doctor before making health decisions. This is not medical advice - simply very well-researched information on breaking food addiction.