Taking a leap in the face of uncertainty is scary. It’s hard to envision a life in which you are living your dream, especially if your current reality is not living up to your expectations. But, what if it all works out? What if everything you are dreaming of comes to fruition and you get the life you want? Wouldn’t that be worth the leap? That’s just another facet of flipping the script of our lives and we are so inspired by women across the world that take that leap into the unknown with the hope that things are better on the other side. This week, we are talking to one of those “leapers” who started a cosmetics company in her living room, who kept getting told “no” by the big beauty brands of the world, and persevered despite personal and professional rejection to build a multi-billion dollar cosmetics company with a heart. Jamie Kern Lima is the founder of the internationally known beauty brand, IT Cosmetics. As Jamie struggled to believe in herself enough to keep her dream alive--even after she was told she didn’t have the “look” to be selling cosmetics--she decided to trust her gut enough to let it guide her through the sea of rejections she received while trying to grow her business. And through this journey, she also realized that the beauty industry needed to change--and that no one should be showing women an unrealistic, unattainable “look” and making them feel less than if they didn’t fit the mold. Jamie would come out winning by standing her ground to show “real women” (including herself) of all shapes, sizes, skin types and colors as part of her brand, and her determination to make every woman feel beautiful and to trust themselves to know what is best for their lives is her mission and message to this very day. 

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