Filthy Rich Cleaners: The Cleaning Business Podcast

By ZenMaidBusiness Entrepreneurship

Filthy Rich Cleaners: The Cleaning Business Podcast episodes

April 15, 2025#29: How She Merged With Her Competitor and Built a Cleaning Empire Together
What happens when two cleaning business owners decide to join forces? In this conversation, Stephanie speaks with Dayane from Washe Cleaning Services, who shares her remarkable journey from arriving in the US from Brazil without speaking English to building a cleaning empire approaching seven figures.

Dayane shares how she and her friend—who each had their own separate cleaning businesses—were already informally sharing staff before deciding to formalize their partnership. Their strategic merger allowed them to handle operational challenges more effectively than hiring additional managers, and helped them create a great staff retention rate in an industry known for high turnover.

Key Takeaways:
How to successfully merge two cleaning businesses under one brand
Transitioning clients from yourself to your cleaning team
Building a positive company culture that cleaners don't want to leave
The hiring philosophy that focuses on character over cleaning skills
Creating clear communication systems that build trust
Mentioned in this Episode:
Washe Cleaning Services
ZenMaid Software
Employee vs. contractor considerations
Dayane's ZenMaid Story
Try ZenMaid free for 14 days!

Rather read than listen? Check out the full episode write-up on our blog.
1 hr 2 min
April 10, 2025#28: How Much Does a 7-Figure Business Owner Take Home? + More Juicy Q&A's
Ever wonder how much money cleaning business owners actually take home? In this Q&A episode, Stephanie reveals exactly how much she's personally earned from her cleaning company over six years—down to the penny—and why it's more than most people think.

Plus, get practical answers to your burning questions about everything from the $500 insurance claim that saved thousands to pricing strategies that won't scare off clients. Learn why Stephanie pays herself from day one (despite contrary advice) and the real-world trade-offs between time freedom and higher profits.

Key Takeaways:

The exact revenue numbers from Serene Clean
How to handle price increases without losing clients
Getting more Google reviews with a clever field strategy
Essential insurance coverage you'll be thankful for
Pricing formulas that ensure profitability from day one

Mentioned in this Episode:
Profit First money management system
ZenMaid booking forms
Google Voice and phone systems
Workers' compensation insurance

Try ZenMaid free for 14 days!
Rather read than listen? Check out the full episode write-up on our blog.
33 min
April 08, 2025#27: The Lead-Converting Marketing Secrets Most Cleaning Businesses Get Wrong
Tired of throwing money at advertising with nothing to show for it? In this eye-opening episode, Stephanie sits down with Horatio from Grow Baby Grow who reveals why your competitors are stealing clients right from under you—and how to flip the script.

From the truth about why video ads crush static images to the exact number of follow-ups needed before clients convert (hint: it's more than you think), discover how to build marketing funnels that actually turn leads into long-term revenue. Learn why your customer lifetime value is the most important metric you're probably ignoring.

Key Takeaways:
Why most cleaning businesses fail at lead follow-up (and how to fix it)
The Facebook ad strategy that's working right now (while others fail)
How to calculate customer acquisition cost vs. lifetime value
Creating automated follow-up systems even if you're still small
Working with influencers to create high-converting content
Mentioned in this Episode:
Grow Baby Grow Marketing
Facebook Ads Platform
LSA (Local Service Ads)
Zapier automation tools
Try ZenMaid free for 14 days!
Rather read than listen? Check out the full episode write-up on our blog.
1 hr 2 min
April 03, 2025#26: The Client Retention Strategy Your Competitors Don't Want You to Know
Ever wonder why some cleaning businesses keep clients for years while others struggle with constant turnover? In this episode, Stephanie breaks down Serene Clean's "celebration systems" - their secret weapon for keeping clients happy, staff loyal, and social media buzzing.

She walks you through exactly how they use ZenMaid to track client anniversaries, send personalized video messages, and deliver branded gifts that clients rave about. You'll learn why those "too extra" appreciation moments (like custom employee songs!) are building a workplace culture that keeps cleaners from jumping ship - even when competitors offer more money.

Key Takeaways:
The exact client anniversary system that's generating Google reviews without even asking
Why spending $10 on employee birthdays might be your smartest business investment
How to turn your business anniversary into a viral marketing campaign with thousands of views
Setting up sustainable celebration systems that don't overwhelm your schedule
Why "trying too hard" is actually your competitive advantage in building loyalty
Mentioned in this Episode:
ZenMaid Software
Serene Clean's Giveaway Video
Loom Video Software
Canva for graphics creation
ZenMaid Mastermind Facebook group

Try ZenMaid free for 14 days!

Rather read than listen? Check out the full episode write-up on our blog.
28 min
April 01, 2025#25: How Kate Croukamp Built a 7-Figure Product Line in Her Cleaning Business
Meet Kate Croukamp, owner of Clean Like a Pro Cleaning Services in Australia, who transformed her parents' small carpet cleaning business into a thriving enterprise.

Kate's cleaning content unexpectedly created a whole new revenue stream, with her cleaning product line hitting seven figures in its first year. In this episode, you'll learn practical strategies for pricing confidently, how they built their product line, and how to create boundaries that attract clients who respect your worth.

Key Takeaways:
Why deposits and upfront payments eliminate no-shows and payment headaches
The perfect team structure for labor-intensive move-out cleans
How to avoid burnout by limiting cleaner hours to 25-30 per week
Smart social media strategies that attract the right audience
When to walk away from problematic clients and red flags
How testing products in real-world extreme conditions led to product success

Mentioned in this Episode:
Clean Like a Pro Products
ZenMaid Software
Clean Like a Pro TikTok
Clean Like a Pro Instagram

Try ZenMaid free for 14 days!

Rather read than listen? Check out the full episode write-up on our blog. https://www.zenmaid.com/magazine/filthy-rich-cleaners-podcast-episode-25/
1 hr 35 min
March 27, 2025#24: Why I'm Cutting a $56k Service from My Cleaning Business
Are you trying to offer every cleaning service under the sun? In this solo episode, Stephanie shares why she's officially breaking up with vacation rental cleanings after discovering they represent only 4% of revenue but cause significantly more stress and operational challenges.
Learn why mastering one or two services before expanding is crucial for success, how to recognize when a service isn't aligned with your business model, and why sometimes the best business decision is to say "no" to opportunities that distract from your core strengths.
Key Takeaways:
Why spreading yourself too thin across multiple services hurts quality and profitability
How to identify when a service isn't worth the administrative burden
The importance of mastering your core services before expanding
Why "getting deeper" with clients doesn't always mean adding more services
How to determine what's truly causing revenue problems in your business
When and how to gracefully cut services that no longer serve your business
Mentioned in this Episode:
ZenMaid's digital checklist feature
Episode with Libby on organization services [LINK]
Episode #2 with Simone Angell on specialized house management [LINK]
Try ZenMaid free for 14 days!
Rather read than listen? Check out the full episode write-up on our blog. [https://www.zenmaid.com/magazine/filthy-rich-cleaners-podcast-episode-24/]
16 min
March 25, 2025#23: Stop Making Excuses: How to Overcome Your Mental Barriers to Success with Liz Trotter
Ready to get a fire lit under you? Liz Trotter shares her journey from managing a struggling dry cleaning business to becoming a successful cleaning company owner, and how mindset was the key difference between failure and thriving.

Liz shares the story of her brother's remarkable transformation from decades of homelessness to becoming a multi-millionaire. Learn the powerful "TIDY" method for handling conflict, and uncover the five daily practices that can completely transform your cleaning business and life.

Key Takeaways:
Why your mindset is the primary bottleneck in your business
How to use past trauma and difficulties as fuel instead of weight
The four-word formula for defusing any customer conflict
Why price increases rarely get the pushback you fear
Five daily practices for creating business success
The power of celebration in building momentum
Mentioned in this Episode:
ZenMaid Software: Loved by 3,000+ Maid Service Owners
Alex & Layla Hermosy's YouTube: Youtubeyoutube.com/@AlexandLayla
Atomic Habits by James Clear: Jamesclear Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Core Profit Builders: Home Core Profit Builders 1
Not Another Cleaning Group: Facebook

Try ZenMaid free for 14 days!
Rather read than listen? Check out the full episode write-up on our blog.
50 min
March 20, 2025#22: The Cleaning Industry's Dirty Little Secret: Why Your Cleaner's Safety Can't Wait
Stephanie shares two recent personal encounters that left her feeling unsafe, and connects these experiences to the vulnerable positions cleaning staff face daily—an issue too often ignored in our industry.

From isolated workers in clients' homes to uncomfortable encounters with customers, learn why having a clear safety protocol isn't just a nice-to-have—it's essential. Stephanie breaks down the exact steps Serene Clean takes to protect staff and how to respond when a cleaner signals they're in danger.

Key Takeaways:
How to establish safety protocols that actually protect your team
Why situational awareness training is critical for all cleaners
Step-by-step response plan for when a cleaner feels unsafe
How to use the new ZenMaid SOS button effectively
Communication tactics to help extract cleaners from dangerous situations
Mentioned in this Episode:
7 Must-Know Cleaner Safety Tips: https://www.zenmaid.com/magazine/cleaning-business-safety-tips/
How to Keep Your Cleaners Safe Video Training: https://www.youtube.com/watch?v=FKNv3RA90aU&t=608s
ZenMaid SOS Button feature: https://get.zenmaid.com/
Staff Safety Reminder template: https://drive.google.com/file/d/1yUvXO_ggbvv1L36h2_WsGUQ6Q8agGxJv/view?usp=sharing

Try ZenMaid free for 14 days!
Rather read than listen? Check out the full episode write-up on our blog.
31 min
March 18, 2025#21: Breaking into Commercial Cleaning: From Cold Calls to 7-Figure Contracts
Wondering how to get your foot in the door with commercial cleaning clients? Mark Lineberry from My Clean Pivot joins Stephanie to share his journey of growing a commercial cleaning company from $600,000 to $1.8 million in just two years - without websites, emails, or any digital marketing.

Mark gets real about cold calling, networking, and how to convince building managers to give you a shot even with zero experience. He also shares embarrassing walk-through mistakes (like insulting a prospect's floor work!) and practical pricing strategies that won't leave you guessing or underbidding.

Key Takeaways:
How to target specific niches and position yourself as an expert
Walk-through strategies that turn prospects into clients
Pricing methods for janitorial and specialty floor care services
Hiring and retention tactics that build a reliable team
Smart ways to enter the commercial market without previous experience
Mentioned in this Episode:
My Clean Pivot: https://mycleanpivot.com
ISSA Training: https://www.issaonline.com/
CMI Programs: https://learning.issa.com/product_bundles
Mark's free resource hub at mycleanpivot.com/filthy-rich-cleaners
Try ZenMaid free for 14 days!
Rather read than listen? Check out the full episode write-up on our blog.
1 hr 13 min
March 13, 2025#20: What to Do When Your Revenue Is Down (Hint: Don't Panic)
Stephanie rips back the curtain on a financial nightmare that kept her up at night during her cleaning business's slowest month. When her revenue numbers weren't matching expectations, digging into the real reason WHY the numbers were down helped her team solve the problem. In this episode, she shares what to look for when your revenue is down. (It's probably not the reason you thought it would be.)

Key Takeaways:
How to identify when fear is clouding your business judgment
Why tracking call-outs and attendance is crucial for understanding revenue fluctuations
The danger of jumping to solutions before fully understanding the problem
How to use AI tools as a free "business coach" when you don't have a mentor
Why January and February are typically unprofitable for cleaning businesses
The importance of building financial buffers for seasonal downturns
Mentioned in this Episode:
ZenMaid scheduling software
ZenMaid Mastermind Facebook group
Try ZenMaid free for 14 days: https://get.zenmaid.com/
Rather read than listen? Check out the full episode write-up on our blog.
43 min

About Filthy Rich Cleaners: The Cleaning Business Podcast

From the publisher's feed

Filthy Rich Cleaners is the free cleaning business coach you never knew you needed. Hosted by Stephanie Pipkin, founder of Serene Clean, every episode delivers real, tactical advice you'd normally…