Most gym owners aren’t avoiding money talk because they don’t care—most are avoiding it because they don’t know where to start.

Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique fitness gyms need to thrive. Hosted by Blake Ruff and Sherman Merricks, this show simplifies marketing and sales so owners can attract clients and boost revenue confidently.

Episode Highlight

In this episode, financial coach and longtime gym owner Billy Hofacker discusses how he went from $130,000 in debt, with a repossessed car and no financial plan, to becoming debt-free while running a gym. He breaks down the mindset shifts, systems, and real-life habits that helped him turn things around. 

Key Insights

• Why being “good with money” starts with creating a clear identity, not a spreadsheet.

• The hidden link between financial health and gym growth.

• How to set financial goals that are specific enough to take action.

• What discipline looks like when you’re running a gym and managing debt.

• Why understanding your financial motivation is more important than following trends.

• How gym owners can build freedom by making small, consistent changes.

• Billy’s simple framework for financial stability (no finance degree required).

Episode Chapters:

• 00:00 Intro

• 00:05 Money as a Tool and Initial Thoughts on Financial Management

• 02:48 Billy Hofacker's Background and Financial Journey

• 10:28 The Importance of Financial Planning and Mindset

• 20:41 Challenges and Successes in Financial Management

• 25:46 Practical Advice for Financial Success

• 26:02 The Role of Identity in Financial Management

• 27:17 The Impact of Financial Success on Personal and Professional Life

• 27:33 The Importance of Financial Education and Resources

• 30:11 Connecting with Billy Hoffa and Additional Resources

Supporting Links:

Fitness Profits Book: Get it here

Schedule a Free Q&A Call: Book a time

Connect on Instagram: @billyhofacker

Connect on Facebook: https://www.facebook.com/billyhofacker

Every gym owner deserves the chance to grow without financial pressure weighing them down. Be sure to subscribe for more episodes that break things down without fluff. See you next time on Gym Marketing Made Simple Podcast.