Feeling stuck when it comes to your team? Bob Negen of WhizBang! Retail Training joins me for his second appearance on Rooted in Retail (check out Episode 7 in case you missed it!).

The good help that can help you create and grow your dream team IS out there. A recent survey of retailers with Crystal Media reported that the majority of retailers' biggest challenge is finding and keeping awesome employees.

Bob is sharing some incredible and ACTIONABLE tips from his training to help you march forward in the hiring journey.

If we look in the window of your store, will we find the black and orange: HELP WANTED sign? Toss it out. Bob shares the formula for a Red Hot Wanted Ad that will attract the employees you dream about that want to work for YOU and fit right in.

The Red Hot Wanted Ad needs:
Well Written Content: A headline with the job title and description and a subtitle with the benefits of working for you. Then comes the body; describe your ideal employee, describe what's in the job and what it's like working in your store, and describe the business. Finally, a call to action, what’s the next step for your future star employee?
Identify Employee Demographic: AI is a great tool for adapting your content to the right audience. Who are you looking for? Have Chat GPT change the verbage to reflect your ideal demographic.
Distribution: Put it out into the world; take this well designed piece of marketing and feature it on socials, email lists, hiring pages, bag stuffers, and business cards; get it anywhere where more ideal team members might see it.

After you’ve hired your new amazing team member, how do you retain them? Keeping employees these days is difficult, but only if your business isn't maintaining a good work culture. When it comes to building culture, Bob has 3 E’s you need to put to work: Educate, Engage, and Empower.

Also, don’t miss out on The Retail Success Summit, June 12th and 13th, directly following my Social Media Day on June 11th, which you can only get access to with admission to the summit. Use code Rooted for $500 off your ticket!

We lay out the steps to hiring right there for you so you don’t have to worry about how to find awesome employees anymore. Listen to the full episode for more actionable tips so you can get to work! I’m rooting for your success.

What’s Inside:

• How to create and grow your dream team.
• Craft a ‘Red Hot Wanted Ad’.
• Building good culture with the 3 E’s.
• Recruiting and retaining employees.
• Actionable tips to march forward in hiring and onboarding. 

Mentioned In This Episode:
The Gap and The Gain: The High Achievers' Guide to Happiness, Confidence, and Success
Retail Sales Academy
Retail Success Summit, Code: Rooted for $500 off
Crystal Media
Crystal on Instagram
Crystal Media on I

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