What happens when you stop avoiding the hard questions about your business—and actually answer them?

Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren't clearly communicated, this conversation hits the tension most boutique owners quietly carry.

They walk through the moment things shift—from treating your business like a "cute side thing" to owning it as a real, revenue-driving responsibility—and what it takes to bring your family along in that journey.

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