Great visual merchandising doesn't just look pretty — it sells.

In today's episode, Director of Partnerships & Education, Sara Burks shares how great merchandising goes far beyond pretty displays. It creates emotion, inspires discovery, increases average order value, and helps customers see themselves in your products. She breaks down how to design purpose-driven zones in your store, use lighting and height to influence buying behavior, and create an environment that keeps customers coming back again and again.

You'll learn:

• How storytelling transforms the merchandising experience

• Simple in-store mistakes that lower your product's perceived value

• How to design purpose-driven zones that guide customers naturally

• Why lighting, height, textures & mirrors dramatically increase engagement

• How to create a store layout that reduces confusion and increases confidence

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