Why is live selling exploding — and why does every retailer need to be doing it?

In this Five Minute Friday, Sara Burks dives into one of the biggest shifts happening in retail right now — live selling. Live selling is becoming one of the most powerful ways to build trust, increase conversions, and reach more customers without adding more hours to your day.

So, whether you're nervous to be on camera, unsure where to start, or convinced no one will watch — this episode will show you why going live is no longer optional for small retailers who want to grow.

You'll learn:

• Common fears (camera, time, confidence) and how to get past them

• A simple, no-fuss Live Selling Starter Plan

• How to create themes customers actually care about

• How platforms like TikTok, Facebook, Instagram, and CommentSold prioritize live content

• The long-term benefits: authority, loyalty, engagement, and repeat buyers

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