Future of Fitness

Fixing the Affiliate Model - Craig Patterson, CEO of MadLab


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After earning his Mechanical Engineering degree, working for two Fortune 100 companies in business development, starting a Green Building Design Firm from scratch and selling it, Patty decided to try his hand in the fitness industry.

Patterson was a true pioneer in the early years of Crossfit - so early that when in Vancouver, Glassman slept in Patty’s bed and Patty took the couch. Greg was Patty's mentor from 2004-2011 and has dedicated his life to professionalizing the fitness industry so coaches and owners can make the same living as engineers.

Patty is the CEO of The Madlab Group and the owner of the Madlab School of Fitness in Vancouver, BC. The school has a strong staff of professional coaches (3 have been there for over 12 years) and a great gm. The place runs itself so he spends his days working with gym owners and coaches around the world and tormenting his staff at MLG with his endless rants...

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Future of FitnessBy Eric Malzone

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