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In this episode, Ellen discusses the differences between viral and low-performing posts on Instagram and introduces the concept of a social media funnel. She explains how different types of content serve different purposes within the funnel and emphasizes the importance of understanding where each piece of content fits in the overall strategy. Ellen also shares examples from her own experience and highlights the fluctuations in engagement and views that even successful creators like Jenna Kutcher experience. She concludes by mentioning upcoming episodes and inviting listeners to join her Instagram group coaching program.

View the posts here:

Viral - https://www.instagram.com/p/C4bS3A2y_I8/

"Flop" - https://www.instagram.com/p/C4WJEZASdL7/ 

Takeaways

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Have a great week guys!
Ellen xx

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