I’ve been reviewing our email marketing results and what I found is shocking!

In our business we send flows and we send campaigns.

Flows are a series of emails that are evergreen.  They get triggered to start when a specific event happens.  For example, a new lead opt-ins for our email list, a potential customer abandons their cart, or a new customer places an order.

Campaigns are a series of emails that are sent on specific days at specific times.  They can be promoting sales, announcing new products, distributing content, or surveying our contacts.

We use flows and campaigns together to maximize the value of our leads, and in today's episode of the eCommerce Lifestyle Podcast, I explain how it’s done.

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