1. “Heartily know, when demigods go, the gods arrive.” – Emerson.
People leave your gym (or life) for a reason. Usually it’s to make way for better people.

2. “You wouldn’t worry so much about what others think of you if you realized how seldom they do.”– Eleanor Roosevelt.
Seriously, you’re the only one worrying about your programming and most of the “box drama”. Your clients have lives outside the box.

3. “They’re not your friends.” – Big Nick
Your clients are your clients. They pay you money in exchange for service. Your friends do not. It’s black and white, not gray. You don’t do discounts for friends, or “cut them a deal.” If they ask, they’re not your friends.

4. “How will this affect your best clients?” – Mike Michalowicz
It’s very tempting, sometimes, to make an exception to get the sale. When a big company asks for a corporate discount, ask yourself if it’s fair for your new clients to pay less than your amazing existing clients.

5. “You can always afford to be generous.” – OK, that was me.
You don’t need money to help people. And you don’t need to give them money – or discounts – to help them, either.
This week, I showed my financial planner how to set up a free seminar. I showed my accountant how to build a Facebook ad for tax season, and told a group of 14 millionaires how to write a book. They don’t really need your money; they need your brain.