Meet Dan Moore, a former pro-footballer turned gym owner and FMA client of over 3 years. From selling his car to fund his PT certification to mobile PT sessions to now opening his second facility, Dan shares his journey and invaluable lessons for fitness business owners. Discover Dan's secrets to success: the underrated power of email marketing, the necessity of periodic price raises, and his shift in mindset that transformed his business. Learn how he navigates the ever-evolving marketing landscape, working smarter by teaming up with the right people. Explore his book, "I'll Start Next Monday," delving into mindset mastery and the crucial differences between an athlete and an amateur approach. Uncover Dan's insights on building a sustainable fitness business, emphasising staff journey alongside customer experience. Tune in as Dan unpacks the keys to long-term success in the fitness industry. Key highlights in this episode:

• Dan's journey from ex-professional football player to gym owner.
• Understanding the importance of marketing and sales in the fitness industry, and collaborating with FMA to focus on his expertise while we handle the marketing complexities.
• Contrasting athlete vs amateur mindsets and attributes of what makes a gym owner successful.
• The significance of corporate marketing and nurturing staff within fitness businesses.
• Insights into the necessity of periodic price raises to ensure business sustainability, avoiding the pitfall of undervaluing services and resenting the business's growth.

Make sure you keep an eye out for our second podcast with Dan in 2024 to find out how he has got on opening his second location (it has now been open for 5 months right now on release of this podcast and Dan is smashing it!)

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:https://fitnessmarketingagency.com/discoverycall?sl=podcastshownotes

For more information, head over to our Podcast Page: https://fitnessmarketingagency.com/fmapodcast Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/ Connect with Dan: https://www.instagram.com/imdanmoore/ https://www.instagram.com/dmelitetraining/ Dan's book (I'll start next Monday): https://amzn.to/3NkRoCx