FP&A Unlocked

In this episode of FP&A Unlocked, Paul Barnhurst and Glenn Snyder are joined by Vikram Bhandari to explore how organizations should approach AI in finance and FP&A. They discuss why most companies fail with AI adoption, the importance of enterprise-wide strategy over siloed tools, and how finance teams can evolve from reporting to forward-looking decision-making. Vikram shares practical insights on AI readiness, forecasting, and how leaders can leverage AI to drive better business outcomes.

Vikram is the Chief Technology & Innovation Officer at Riveron, where he leads AI, digital transformation, and finance modernization initiatives. With nearly 25 years of experience, Vikram works closely with CFOs to transform finance functions through technology. He previously served as the President and CEO of Yantra, a company he founded and led for over 15 years before its acquisition by Riveron.

Expect to Learn:

1. Why most AI implementations fail and how to avoid common mistakes
2. The importance of enterprise AI strategy vs. siloed tool adoption
3. How FP&A is evolving into a forward-looking, decision-making function
4. What it takes to prepare your data, processes, and governance for AI

Here are a few relevant quotes from the episode:

1. The real question is not which AI tool is best, it’s whether your finance architecture is ready to absorb AI.” - Vikram Bhandari
2. If you treat AI as a feature, you get incremental gains. If you treat it as a strategy, you get competitive advantage.” - Vikram Bhandari

Vikram emphasizes that AI should be treated as a capability multiplier rather than a shortcut. He highlights the importance of strong data foundations, governance, and enterprise strategy to unlock real value. The episode reinforces that the future of FP&A lies in combining machine intelligence with human judgment to drive better, faster decisions.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Vikram:

LinkedIn: https://www.linkedin.com/in/vikrambhandari/

Company: https://riveron.com/

Website: https://www.tutorialspoint.com/

Follow Glenn:

LinkedIn: linkedin.com/in/glenntsnyder

Earn Your CPE Credit

For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[02:08] – Introducing Vikram Bhandari

[03:16] – What Great FP&A Looks Like

[05:21] – AI in Finance Today

[05:09] – Why Most AI Implementations Fail

[11:05] – Enterprise AI Strategy vs. Siloed Tools

[15:16] – AI Readiness: Data, Decisions, Governance

[17:54] – AI Forecasting: Calibration & Trust

[23:14] – Skills Finance Needs in an AI World

[34:24] – AI Agents, Excel, and Productivity vs. Strategy

[41:40] – Final Advice on AI Strategy

[47:52] – Closing Thoughts

In this episode of FP&A Unlocked, Paul Barnhurst is joined by Vincent Messina and Ilana Esterrich to discuss how organizations should approach ROI and transformation. They dive into why traditional ROI methods often fail, the concept of Return on Change, and how financial leaders can better manage software implementations and drive business outcomes.

Vincent is a seasoned enterprise software sales leader with over 25 years of experience. Vincent is currently the Northeast Director of business development at UHY, a CPA firm, and works on advising CFOs through his partnership with UHY. Ilana is the Chief Financial Officer at Planned Parenthood Federation of America, where she oversees a comprehensive portfolio, including accounting, treasury, compliance, and financial planning.

Expect to Learn:

1. Why ROI calculations often fail and how Return on Change provides a more effective approach.
2. How to align financial decisions with business outcomes.
3. The evolving role of FP&A professionals in driving decisions beyond traditional reporting.
4. Key strategies for managing change during financial transformations.

Here are a few relevant quotes from the episode:

1. “The real value comes when technology enables people to do different, more impactful work.” - Vincent Messina
2. “As CFOs, our job is to help guide the organization by providing the right insights for informed decision-making.” - Ilana Esterrich

Vincent Messina and Ilana Esterrich emphasize the importance of shifting from traditional ROI to Return on Change in financial transformations. They highlight the crucial role of FP&A professionals in driving strategic decisions and managing change effectively.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Vincent:

LinkedIn: https://www.linkedin.com/in/vmessina/

Company: https://uhy-us.com/

Follow Ilana :

LinkedIn: https://www.linkedin.com/in/Ilanaesterrich/

Website: https://www.plannedparenthood.org/

Earn Your CPE Credit

For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, answer a few questions, and earn your CPE certification. To earn education credits for the FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[02:30] – Introducing Vincent Messina

[02:55] – Introducing Ilana Esterrich

[05:00] – What Great FP&A Looks Like

[08:00] – Why ROI Fails in Transformations

[13:00] – Shifting from ROI to Return on Change

[19:00] – The Importance of Consensus in Transformation

[25:00] – Business Outcomes vs. Software Decisions

[30:00] – How to Make Change Work

[35:00] – Mindset Shifts in CFOs and FP&A

[40:00] – Final Thoughts

In this episode of FP&A Unlocked, host Paul Barnhurst is joined by Jeff Greenfield, an entrepreneur, advisor, and founder of Provalytics, a leading attribution and measurement solution. Jeff discusses marketing attribution, the challenges marketers face in proving the impact of their campaigns, and the evolving role of FP&A in understanding marketing spend. He shares his entrepreneurial journey, from building an SEO platform to leading Provalytics in providing marketers with a single source of truth for their efforts.

Jeff Greenfield is the co-founder and CEO of Provalytics, a "cookie-less" attribution solution that helps marketers demonstrate the value of upper-funnel channels like CTV, podcasting, and more. Before founding Provalytics, Jeff built and led multiple digital marketing companies, pioneering the use of data-driven approaches to improve marketing performance.

Expect to Learn:

1. The challenges marketers face in proving campaign ROI and how to overcome them
2. Why FP&A professionals should understand marketing’s data models
3. How marketers and finance teams can align on data-driven goals
4. How to ensure marketing budgets are being spent effectively

Here are a few relevant quotes from the episode:

1. “A great FP&A relationship is when marketing can demonstrate that their efforts are working and walk away with the budget they need.” – Jeff Greenfield
2. “It’s important to understand that marketing is not just about clicks, it’s about capturing attention.” – Jeff Greenfield

Jeff Greenfield shared valuable insights on the challenges of marketing attribution and how finance teams can collaborate with marketing to ensure efficient budget allocation. He emphasized the importance of understanding marketing data and aligning on a common measurement framework for better decision-making.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Jeff:

LinkedIn: https://www.linkedin.com/in/jeffgreenfield/

Company: https://provalytics.com/

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[02:40] – Jeff’s Background

[03:33] – What Does Great FP&A Look Like?

[08:21] – Measuring Revenue from Podcasts

[11:25] – From Chiropractic to Marketing

[15:10] – Founding Provalytics: Marketing Attribution

[18:48] – The Google Tax in Attribution

[29:46] – Why Google Isn't Enough Anymore

[37:49] – AI and Podcast ROI

[41:07] – Top Technical Skill for FP&A

[48:00] – Last Questions & Final thought

In this episode, host Paul Barnhurst is joined by Nick Desbarats, a data visualisation expert, bestselling author, and independent educator, to discuss data visualisation. Nick talks about the skills needed to create effective charts, how to avoid common mistakes, and the importance of understanding the "job" of a chart. He shares his journey from software executive to becoming an authority in the field and explains why the true skill of visualising data goes beyond knowing the software.

Nick is the author of Practical Charts (Amazon #1 New Release) and the upcoming Practical Dashboards. He has taught thousands of professionals globally, including teams at NASA, Bloomberg, Visa, the United Nations, Shopify, and more. He is also the first educator authorised by Stephen Few to teach his foundational data visualisation workshops.

Expect to Learn:

1. Why understanding the "job" of a chart is more important than the data itself
2. The key skills needed for creating effective charts
3. Common mistakes in data visualisation and how to avoid them
4. Why empathy for your audience is crucial when designing visuals
5. How to decide when to use default charts vs. creating custom visuals

Here are a few relevant quotes from the episode:

1. “The real job of a chart is to serve people, not the software.” – Nick Desbarats
2. “Data visualisation is not about the tool, it’s about the message you want to convey.” – Nick Desbarats

Nick Desbarats shared valuable insights on creating effective data visualisations, emphasizing the importance of understanding the purpose behind each chart. He highlighted key skills, common mistakes, and the need for empathy with your audience.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Nick:

LinkedIn: https://www.linkedin.com/in/nickdesbarats/

Company: https://www.practicalreporting.com/

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[03:33] – Nick’s Background

[05:32] – Key Skills for Data Visualisation Experts

[09:50] – Executive to Data Viz Educator

[12:35] – Book Recommendations

[19:35] – Moving Beyond “It Depends”

[26:08] – Common Finance Chart Mistakes

[34:13] – The Pie Chart Dilemma

[37:54] – AI in Data Visualisation

[45:56] – Chart Type Selection Skills

[58:30] – Final Wrap-up

In this episode of FP&A Unlocked, hosts Paul Barnhurst and Glenn Snyder are joined by HR leaders Cynthia Kenny and Deborah Hill to discuss the important partnership between HR and FP&A. They explore how aligning goals across departments can drive organizational success, share personal stories about career development, and highlight the importance of trust and collaboration.

Cynthia Kenny is a CHRO and C-suite partner with over 30 years of experience in human resources, focusing on change management and organizational transformation. Deborah Hill is an HR leader with over 10 years of experience leading HR teams in tech-focused and tech-enabled companies. She specializes in building culture and driving talent initiatives, and has managed businesses with revenues ranging from $400M to $5B.

Expect to Learn:

1. How HR and FP&A can partner to drive organizational success
2. The importance of aligning company, team, and individual goals
3. Best practices for goal-setting and performance management
4. Why flexibility is important when managing goals throughout the year
5. How to build trust and collaboration between HR and FP&A

Here are a few relevant quotes from the episode:

1. “Great FP&A is about turning financial data into actionable insights for business leaders.” - Deborah Hill
2. “Real success happens when HR and FP&A work together, understanding each other’s worlds and creating synergy.” - Cynthia Kenny

Cynthia Kenny and Deborah Hill provided valuable insights on the critical partnership between HR and FP&A, emphasizing the importance of aligning goals across departments to drive organizational success. They discussed how clear, actionable goals can lead to better decision-making, stronger collaboration, and improved business outcomes.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Deborah:

LinkedIn: https://www.linkedin.com/in/deborah-hill-8a24771/

Company: https://www.linkedin.com/company/american-tire-distributors/

Follow Cynthia:

LinkedIn: https://www.linkedin.com/in/cynthiakennymaccp/

Company: https://www.linkedin.com/company/sunland-asphalt/

Follow Glenn:

Linkedin: https://www.linkedin.com/in/glenntsnyder

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[05:44] – What Great FP&A Looks Like

[10:07] – COVID Finance & HR Decisions

[16:55] – Hiring, Headcount & Data Issues

[23:49] – HRIS, ERP & Source of Truth

[27:29] – Aligning Corporate & Individual Goals

[36:07] – Flexible Performance Management

[47:56] – Effective Goal-Setting Practices

[59:17] – Final Takeaways & Career Growth

In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Rey del Valle to discuss what it really takes to move from reporting the business to steering it. Rey shares lessons from more than 25 years across media, entertainment, ecommerce, and fintech, explaining why curiosity, collaboration, and driver-based modeling are essential to effective finance leadership.

Rey del Valle is a strategic CFO with deep roots in FP&A, having built his career at organizations such as FedEx, Norwegian Cruise Line, MTV Networks, and The Walt Disney Company. He has since served as CFO and advisor for companies including Ticketmaster, AXS, Guitar Center, OpenX, and several entertainment-focused fintech platforms.

Expect to Learn:

1. What great FP&A looks like beyond spreadsheets and reporting
2. The biggest mindset shift required when moving from FP&A to CFO
3. Why curiosity and operational understanding matter in finance
4. How collaboration plays a key role in successful turnarounds
5. How benchmarks and driver-based models uncover opportunities

Here are a few relevant quotes from the episode:

1. “FP&A is about taking data and turning it into actionable insight so the business can actually do something with it.” - Rey del Valle
2. “Our role in finance is not to look at numbers for their own sake, it is to help the company make better decisions.” - Rey del Valle

Rey shares practical insights on how FP&A teams can become stronger strategic partners by understanding business drivers, building models that support decision-making, and working closely with operations. He emphasizes that finance leaders create the most value when they listen first, stay curious, and help teams translate strategy into execution, especially during periods of change.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Rey:

LinkedIn - https://www.linkedin.com/in/reydelvalle/

Company - https://www.linkedin.com/company/everestadvisorsllc/

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

[03:12] - What Great FP&A Really Means

[04:56] - Choosing the CFO Path

[07:49] - CFO of the Year Nomination

[10:00] - Architect vs Engineer in Finance

[13:38] - Execution and Overcommunication

[16:41] - Understanding Business Drivers

[21:26] - From Reporting to Steering

[29:03] - Finance Inside Operations

[33:25] - Turning Around a Business

In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Aswin Saravanan, VP of Finance at Qualtrics, to explore what it really takes for FP&A teams to move from insight to action. Aswin shares why trust is the foundation of strategic finance, how culture and vision enable better decision making, and why simplicity in financial modeling often delivers the greatest impact

Aswin is a strategic finance leader with over a decade of experience across global technology companies. He specializes in connecting strategy to execution and helping finance drive business outcomes. Currently the VP of Finance at Qualtrics, he brings deep expertise across corporate, product, and go-to-market finance. He has previously held leadership roles at Microsoft and HubSpot.

Expect to Learn

1. What great FP&A looks like as a strategic business partner
2. Why is trust required to move from insight to action
3. How culture and vision shape high-performing FP&A teams
4. The importance of simple financial models over complex ones
5. How FP&A teams create strategic value that influences the future

Here are a few relevant quotes from the episode:

1. “Taking something from insight to action requires trust. Without trust, nothing really moves.” - Aswin Saravanan
2. “Great FP&A is when the team can be a proactive strategic partner and actually change the trajectory of the company.”- Aswin Saravanan

Aswin Saravanan shares practical insights on how FP&A teams can move from reporting to truly influencing business outcomes. By building trust, setting a clear vision, and keeping financial models simple, finance leaders can turn insight into action. The conversation reinforces that strategic value comes from helping the business make better decisions about the future.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Aswin:

LinkedIn - https://www.linkedin.com/in/aswinsaravanan/

Company - https://www.linkedin.com/company/qualtrics/

Earn Your CPE Credit

For CPE credit, please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[03:56] - What Great FP&A Looks Like

[05:23] - Why Finance in Tech

[07:20] - Outcome-Based Pricing Risks

[10:49] - Leading Finance at Qualtrics

[13:13] - Culture and Vision in FP&A

[17:16] - Building Team Culture

[22:47] - Trust and Core FP&A Skills

[26:18] - Defining Strategic Value

[32:39] - Driving Operational Excellence

[34:37] - Simple Financial Modeling

In this episode of FP&A Unlocked, host Paul Barnhurst sits down with Ned Harding - a true pioneer in the data analytics space - to talk about why most data tools still don’t meet the needs of today’s collaborative teams. From building Alteryx from the ground up to launching a new venture (Enso Analytics), Ned shares his take on what’s broken in data workflows and how FP&A teams can fix it.

Ned Harding is the Chief Product Officer at Enso Analytics, a platform that helped define the self-service analytics category. He started coding at eight years old, taught himself from PDP-11 manuals, and has spent the last two decades creating tools used by hundreds of thousands of analysts worldwide. He’s a product guy through and through, and he’s on a mission to help teams work smarter with their data.

Expect to Learn:

1. Why most data tools fall short when it comes to real team collaboration
2. The importance of repeatability and testing in FP&A workflows
3. How to avoid common pitfalls with AI and overfitting in forecasting
4. Why Excel is both a lifesaver - and a landmine
5. How to build a true “culture of analytics” across your entire org

Here are a few relevant quotes from the episode:

1. “The biggest successes happen when teams collaborate - analytics shouldn’t be a solo act.”- Ned Harding
2. “If your team’s not getting value from your data work, you’re not doing your job.”- Ned Harding

Ned shares practical insights on how FP&A teams can become strategic partners by embracing collaborative, repeatable analytics. He emphasizes the value of integrating data across teams, avoiding AI pitfalls, and applying the scientific method to drive consistent, data-informed decision-making.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Ned:

LinkedIn - https://www.linkedin.com/in/ned-harding-34a57526/

Company - https://www.linkedin.com/company/enso-analytics/

Website - https://ensoanalytics.com

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[02:43] – Meet Ned Harding & His Journey to Enso

[06:04] – Accidental Start in Analytics

[10:59] – Turning Tools into a Business

[14:49] – Why Enso Analytics?

[25:43] – Analytics Across the Org

[29:16] – Context is Everything

[35:51] – The Risk of Overusing AI

[43:56] – Are We in an AI Bubble?

[47:07] – Top Skills for FP&A Pros

[49:54] – The Excel Debate

[53:12] – Fun Final Questions

In this episode of FP&A Unlocked, hosts Paul Barnhurst and Glenn Snyder sit down with Jeffrey Bernstein to explore how finance leaders can better communicate financial insights and influence decision-making across an organization. The conversation focuses on the gap between technical financial knowledge and the ability to clearly explain what the numbers actually mean to non-finance stakeholders.

Jeffrey is a Senior Managing Director and Head of Capital Markets Advisory at Riveron, a leading advisor to the Office of the CFO and Private Equity. Early in his career, Jeff was a Managing Director at Goldman Sachs, where he helped execute IPOs in the technology sector for over a decade. Afterward, he spent more than 15 years as a portfolio manager investing in disruptive public and private companies. For the last eight years, Jeff has served as a trusted strategic advisor to pre-IPO companies, guiding them toward successful public exits.

Expect to Learn:

1. Why finance professionals play a crucial role in the IPO process
2. How to prepare a company financially for a successful public listing
3. The importance of building financial trust with public investors
4. How to evaluate the readiness of your financial systems and team for the IPO process

Here are a few relevant quotes from the episode:

1. “The biggest change from private to public is transitioning from over-promising to under-promising and over-delivering.”- Jeff Bernstein
2. “Financial integrity isn’t just about the numbers; it’s about being transparent, avoiding gimmicks, and sticking to metrics that have real meaning.”- Jeff Bernstein

Jeff shares valuable insights on the complexities of going public, managing quarterly earnings, and maintaining investor trust. He also discusses how FP&A teams can help steer the company through financial reporting, forecasting, and strategic decision-making post-IPO.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Jeffrey:

LinkedIn - https://www.linkedin.com/in/jeff-bernstein-498a23158/

Company - https://www.linkedin.com/company/riveron/

Website - https://riveron.com/

Follow Glenn:

LinkedIn - https://www.linkedin.com/in/glenntsnyder/

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[01:42] – Meet Jeff Bernstein

[04:58] – Transitioning to Public Company

[08:36] – The Role of FP&A in IPO

[12:44] – Investor Trust and Forecasting

[17:10] – Financial Integrity

[21:58] – Preparing for the IPO Process

[26:35] – Stress-Testing Forecasts

[30:42] – Earning Investor Trust

[34:18] – Organizational Behaviour Shift

[37:33] – Key to Success in IPOs and SPACs

In this engaging episode of FP&A Unlocked, host Paul Barnhurst welcomes back Bryan Lapidus, Director of FP&A Practice at the Association for Financial Professionals (AFP), to explore how finance professionals can better prepare for the evolving demands of the industry. They discuss how AFP supports the finance community, the role of technology in shaping FP&A, and why soft skills are critical in today’s collaborative environment.

Bryan Lapidus is the Director of FP&A Practice at AFP, where he serves as a subject matter expert on financial planning and analysis. With more than 20 years in FP&A and treasury at organizations like American Express and Fannie Mae, Bryan brings deep knowledge of corporate finance. At AFP, he develops thought leadership, leads advisory councils, and curates content that helps professionals thrive in a rapidly changing landscape.

Expect to Learn:

1. The two core competencies every great FP&A professional must master
2. Why “getting out from behind the screen” matters for business insight
3. How AFP curates learning and networking experiences for finance professionals
4. What to expect from AFP’s FP&A Forum and Annual Conference
5. How to avoid low-value work and focus on driving business impact

This episode highlights the evolving role of FP&A, emphasizing the need for both strong technical skills and human-centered business insight. Bryan Lapidus reminds us that tools like AI are valuable, but true impact comes from understanding the business and adding strategic value. Continuous learning and community are key to thriving in today’s finance landscape.

Campfire: AI-First ERP:

Campfire is the AI-first ERP that powers next-gen finance and accounting teams. With integrated solutions for the general ledger, revenue automation,

close management, and more, all in one unified platform.

Explore Campfire today: https://campfire.ai/?utm_source=fpaguy_podcast&utm_medium=podcast&utm_campaign=100225_fpaguy

Follow Bryan:

LinkedIn - linkedin.com/in/bryan-lapidus-fpac

Company - https://www.linkedin.com/company/association-for-financial-professionals/

Earn Your CPE Credit

For CPE credit please go to earmarkcpe.com, listen to the episode, download the app, and answer a few questions and earn your CPE certification. To earn education credits for FPAC Certificate, take the quiz on earmark and contact Paul Barnhurst for further details.

In Today’s Episode

[03:33] – What Is AFP?

[05:38] – What Makes Great FP&A?

[13:34] – Inside the AFP Conference

[18:13] – How AFP Chooses Conference Tracks

[23:12] – AFP FP&A Forum Highlights

[27:30] – How Soft Skills Shape Career Growth

[33:27] – Top Technical Skills

[37:27] – Eliminating Low-Value Work in FP&A

[43:23] – Wrap-Up & Final Thoughts