Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now.

Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...

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0:00 FREE Media Efficiency Ratio Tracking Sheet

5:19 Using By The Numbers to calculate your new customer revenue

7:26 Analyzing MER

9:34 Analyzing Cohort Retention in Shopify

12:37 Analyzing First-Time vs. Returning Customer Sales

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