Today we’re going to talk about friction vs flow when selling.

And how demand will likely determine how much friction you can use to filter out patients that are not a best fit for your practice when structuring your services, packages and pricing.

And how in the beginning stages of your business you may need to keep the friction low and the flow high.

And as your med spa or practice grows, you may need to use friction to improve the quality of your patient/client flow.

Enjoy!

MENTIONED IN THIS EPISODE:

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