Business Brain Podcast Episode 631 explores AI applications in business and content creation. Dave Hamilton and Shannon Jean discuss a listener’s idea to create a custom AI by uploading user manuals of all owned devices into ChatGPT, effectively turning it into a personal tech support assistant. They extend this concept to businesses, suggesting that customer service departments upload historical support tickets to train AI models, instantly improving response accuracy.

The conversation shifts to AI’s potential for content creators. Shannon considers uploading his entire written content library to an AI model for repurposing and reformatting. Dave envisions an AI tool that can be trained on personal email archives for more context-aware assistance, speculating that Google’s Gemini may soon provide such a feature.

Shannon introduces Google’s Notebook LM, an AI tool that converts written content into natural-sounding audio discussions. He explains how he uploaded a 250-page book, and the AI generated an 18-minute conversation summarizing its key points. This feature enables businesses to transform white papers, blog posts, and other text-based content into audio for easier consumption. They compare it to ChatGPT’s voice mode but highlight its passive listening benefits.

Dave shares an insight from using ChatGPT’s voice feature, emphasizing the value of delayed responses. Unlike human conversations, AI waits indefinitely, allowing users to think through responses without pressure. He notes how this improves interactions and creativity.

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