Erik Zeyher’s gym, Warlock CrossFit, generates over $200,000 in annual revenue from its semi-private training program. 

In this episode of “Run a Profitable Gym,” Erik breaks down the exact steps he took to build a premium program that works across the board—for clients, coaches and the business. As Erik puts it, “It is aces.”

Erik shares how he structures sessions, pricing and coach pay, and he explains how he generated internal buzz around the program to fill it fast. When his first semi-private session filled up in just 45 minutes, Erik knew he had a winner. 

He also gets into logistics issues such as scheduling, onboarding, space constraints and last-minute cancellations.

Now, with expert mentorship and dialed-in systems, Erik can rely on his semi-private program to add $15,000-$22,000 to his gym’s revenue each month. 

Thinking about adding a high-value semi-private personal training program? Tune in to hear from a gym owner who’s done it successfully.

Links

The Prescriptive Model

Prerequisites for Semi-Private

Gym Owners United

Book a Call

0:01 - Semi-private revenue boost

6:51 - Increased coach pay

12:41 - Biggest challenge in this model

18:36 - Time and space logistics

29:36 - Should gyms implement this?