When Storm Strout first opened his gym, he charged $70 a month. Today, that's what he charges for one hour of private coaching.

By offering a menu of high-value services including private training, private nutrition coaching and specialty classes, he's also notched an ARM—average revenue per member, per month—of $284.

Don't think it's possible? He didn't either, at first. Learn how he made the shift in this episode of Two-Brain Radio.

Links:

Veneration
Two-Brain Programming
Incite Tax: Profit First for Microgyms
"Help First"

Timeline:

3:34 – The early days of $70-a-month memberships.

7:03 – What’s responsible for Storm’s $284 ARM?

8:44 – Navigating rate increases.

13:55 – If group class costs $140 a month, where does that $284 come from?

16:49 – How Storm built a robust PT program.

22:15 – Group class is your discount option.

25:29 – Selling $1,500 packages.

28:37 – Storm’s next plans for growth.

31:57 – Small-group coaching: a win-win-win.

33:25 – One easy thing you can do today to increase ARM.