The Landscaper's Guide to Modern Sales & Marketing

From Basement Meeting to Industry Leader: The Founding Story of SIMA with Rick Kier


Listen Later

Are you ready to hear how one basement meeting sparked the creation of an industry-defining association? In this episode of The Landscaper's Guide, Jack Jostes chats with Rick Kier, one of the founding members of the Snow and Ice Management Association (SIMA). Rick shares the captivating story of how eight determined individuals came together in Erie, Pennsylvania, with a vision that would eventually grow into an organization with thousands of members.

Rick takes us back to his roots, starting his snow business at just 11 years old and building a career that spanned over four decades. He reflects on the hard work, the lessons learned, and the grit that carried him through the highs and lows of the industry.

One key takeaway? The dangers of being the lowest bidder and why true value goes far beyond just price. Through Rick’s extensive experience, listeners will learn about common mistakes contractors make and how to sidestep them.

Rick also shares practical advice on building lasting client relationships and standing out by delivering quality and trust instead of just chasing the lowest bid. Tune in to gain insight and avoid years of trial and error as you grow your own snow and landscape business.

Watch the full episode to explore: 

  • 🛠 The Founding of SIMA: How one basement meeting sparked the creation of an association that now boasts thousands of members.
  • 🚜 Rick’s Entrepreneurial Journey: From starting his snow business at 11 years old to building a successful career spanning four decades.
  • 💡 Bidding and Value: Why being the lowest bidder can hurt your business and how to stand out by delivering true value to clients.

🎧 Hit play to gain valuable insights and learn how to grow your snow and landscape business with advice from a true industry veteran!



Show Notes:

Watch the full episode + see the transcript at: landscapersguide.com/podcast

Tell us where to send your beef jerky: landscapersguide.com/toolbox


🔗 Connect with Rick Kier: www.linkedin.com/in/rick-kier-08921424 

💼 Learn About Forge Ahead Consulting: www.rickkier.com 

...more
View all episodesView all episodes
Download on the App Store

The Landscaper's Guide to Modern Sales & MarketingBy Jack Jostes

  • 5
  • 5
  • 5
  • 5
  • 5

5

13 ratings


More shows like The Landscaper's Guide to Modern Sales & Marketing

View all
The Ramsey Show by Ramsey Network

The Ramsey Show

38,860 Listeners

The EntreLeadership Podcast by Ramsey Network

The EntreLeadership Podcast

4,363 Listeners

The Contractor Fight with Tom Reber by Tom Reber

The Contractor Fight with Tom Reber

405 Listeners

The Ultimate Landscape CEO - Jeffrey Scott by Jeffrey Scott

The Ultimate Landscape CEO - Jeffrey Scott

26 Listeners

The Martell Method w/ Dan Martell by Dan Martell

The Martell Method w/ Dan Martell

496 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,392 Listeners

Front Row Seat with Ken Coleman by Ramsey Network

Front Row Seat with Ken Coleman

2,573 Listeners

The Home Service Expert Podcast by Tommy Mello: $200 Million Founder|Forbes, Inc., Entrepreneur Columnist

The Home Service Expert Podcast

714 Listeners

Million Dollar Landscaper Podcast by Scott and Kati Molchan | Landscaping, Green Industry

Million Dollar Landscaper Podcast

58 Listeners

Fullerton Unfiltered by Brian Fullerton

Fullerton Unfiltered

1,162 Listeners

Contractor Evolution by Breakthrough Academy

Contractor Evolution

51 Listeners

Waste No Day: A Home Services Motivational Podcast by Brian Burton & Nate Minnich

Waste No Day: A Home Services Motivational Podcast

490 Listeners

Huberman Lab by Scicomm Media

Huberman Lab

28,565 Listeners

Sales made Simple for Outdoor Living Pros, Landscapers and Hardscapers (formerly Outerspaces) by Joshua Gillow

Sales made Simple for Outdoor Living Pros, Landscapers and Hardscapers (formerly Outerspaces)

30 Listeners

The GROW! Show by Marty Grunder

The GROW! Show

35 Listeners