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Rico Austin is a world-traveling author, entrepreneur, and tequila connoisseur. He is the founder of Bajariba Tequila, an award-winning brand known for its high-quality tequila crafted from 100% blue Weber agave. Rico holds a PhD in tequila making and has built a successful business with nationwide distribution. With a deep love of Baja, his tequila brand and its unique Baja Peninsula-shaped bottle are inspired by his adventures and storytelling prowess.
CHAPTERS
2:26 - Rico's Journey into Tequila
7:50 - Finding the Right Distillery
9:03 - Health Benefits of Tequila
10:09 - Bottle Design Challenges
12:27 - Importance of Vendors
15:01 - First Large Order Experience
20:39 - Defining Legacy
22:27 - Final Thoughts and Future Plans
By Rudy Mawer4.8
1313 ratings
Rico Austin is a world-traveling author, entrepreneur, and tequila connoisseur. He is the founder of Bajariba Tequila, an award-winning brand known for its high-quality tequila crafted from 100% blue Weber agave. Rico holds a PhD in tequila making and has built a successful business with nationwide distribution. With a deep love of Baja, his tequila brand and its unique Baja Peninsula-shaped bottle are inspired by his adventures and storytelling prowess.
CHAPTERS
2:26 - Rico's Journey into Tequila
7:50 - Finding the Right Distillery
9:03 - Health Benefits of Tequila
10:09 - Bottle Design Challenges
12:27 - Importance of Vendors
15:01 - First Large Order Experience
20:39 - Defining Legacy
22:27 - Final Thoughts and Future Plans

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