#473 What does it take to build a photography business that lasts — and scales? In this powerful conversation, host Kirsten Tyrrel sits down with Lesle Lane from Studio 13 to uncover how she turned a multi-generational legacy into a thriving corporate photography brand. Lesle shares her unique journey from learning the ropes as a kid in her family’s studio to running a team of photographers and navigating loss, motherhood, and massive industry shifts. You'll hear how she built a systemized business that values professionalism over ego, why fast turnaround times and client experience are key to standing out, and how she’s structured her team to support both lifestyle freedom and long-term growth. Whether you're a creative looking to go full-time or an entrepreneur building a service-based brand, this episode is packed with real talk, proven strategies, and inspiration to help you think like a CEO!

What we discuss with Lesle:

+ Three generations of photography legacy

+ Transitioning from creative to CEO

+ Systems and processes that scale

+ Corporate vs. portrait photography

+ Fast turnaround as a competitive edge

+ Building a flexible, family-first team

+ Strategic networking for business growth

+ Pricing structure and profit margins

+ Letting go to grow and scale

+ AI’s role in modern photography

Thank you, Lesle!

Check out Studio 13 at Studio13Online.com.

Follow Lesle on Facebook, Instagram, and LinkedIn (here and here).

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