Rob Peterson didn’t start in the trades. He wasn’t a painter. He wasn’t even planning on running a business.
He was selling Toyotas in Philadelphia… until one conversation changed the entire trajectory of his life.

In this episode, Rob shares how a chance meeting with the president of CertaPro pushed him into the painting world, how he went from managing 15 crews across the East Coast to launching Paint Denver, and how he scaled it to a 4 million dollar per year operation.

We dig into:

• The hidden challenges behind fast-growth operations
• Why managing people is the real skill of scaling
• How hailstorms (yes, hailstorms) turned into a major revenue engine
• Why hiring A-players changes everything
• The art of separating sales from project management
• How to build systems early so growth doesn’t break your business
• What it realistically takes to move from 500k to 5M and beyond

If you're in the painting industry or any local service business, Rob’s journey is a masterclass in operational grit, leadership, and long-term thinking.