In this episode of the Medical Sales Podcast, Samuel Adeyinka sits down with Dr. S. Thaddeus Connelly, an oral and maxillofacial surgeon, to unpack what medical sales professionals need to understand about selling to surgeons in high stakes surgical environments. Dr. Connelly shares his journey from dental school to becoming an MD, surgeon, and PhD, then gives an inside look at the operating room, the role reps play during complex procedures like TMJ replacement, and what separates a valuable rep from a pushy one. He also breaks down how innovation has changed his specialty, from custom plating systems to virtual surgical planning and AI's growing role in oral surgery. This episode is a must listen for reps who want to better understand surgeon psychology, build stronger clinical relationships, and see how technology is reshaping the future of maxillofacial surgery. Connect with S. Thaddeus Connelly: LinkedIn

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