[TDE Client Case Study]

What happens when two powerhouse service providers join forces, refine their messaging, and finally package their expertise into a scalable program?

Ellie Johnson and Megan Harrington, the creative-tech duo behind brand and web strategy services, share their journey inside The Distinctive Edge (TDE) — and the results are BIG:

✅ Signed new Done-For-You contracts straight from their revamped content ✅ Enrolled three clients into their brand-new Bankable Services Accelerator before the public launch ✅ Built a simple, memorable framework (“The Machine”) that makes their offers crystal clear ✅ Boosted their confidence to sell high-ticket coaching alongside their DFY services

In this candid conversation, we unpack:

• Why they went from relying on Facebook groups to building a stronger Instagram presence

• The exact mindset shift that helped them branch into the coaching side of their business with imposter syndrome rearing it’s ugly head

• How one “unhinged” post paid for the program itself

• The surprising clarity that came from simplifying their message down to ONE big idea

If you’re a service provider (or coach) who’s tired of blending in, this episode will show you what’s possible when you nail your story, create a framework that sticks, and put yourself in rooms that sharpen your message.

📌Connect with Ellie & Megan: https://www.instagram.com/zestfulmediadesign/ 

📌Apply For The Distinctive Edge: https://meganyelaney.com/tde