In today's episode, Julie and Cathy dive into the highs and lows of their recent marketing adventure: a webinar funnel that started as an "epic fail" but turned into a valuable learning experience. Get ready for an engaging discussion about the importance of design and copy in marketing, especially when targeting cold audiences. You'll hear about their $2,000 a day ad spend journey, discovering the power of clear messaging over cleverness, and how they doubled their conversion rate from 12% to a whopping 33%. Plus, they're sharing a side-by-side comparison of the funnel design and copy changes that made all the difference. If you’re ready to take notes and see what went right and wrong, follow along as they unravel what they learned about advertising strategies and effective funnel design. Remember to check out their full report at https://funnelgorgeous.com/epicfail to try these techniques on your own funnels.

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