Today’s episode pulls back the curtain on the “dirty secret” stalling growth for scaling Shopify brands: operational complexity and founder bottlenecks.

If hitting $2M–$5M+ in revenue has brought chaos, team misalignment, and burnout, this conversation is the wake-up call—and antidote—you need. We’re diving into the practical playbook for building a self-managing organization that breaks through the ceiling and unlocks sustainable scale.

My guest is Leon van der Laan, founder of Remode Company, architect of the REMODE leadership framework, and trusted coach to 7–8 figure eCommerce founders across Europe. Leon has spent years helping DTC leaders escape “founder mode,” implement clarity-driven systems, and build companies that thrive independent of their constant oversight.

Leon’s approach isn’t about more hustle—it’s about deploying a proven four-pillar framework that activates intrinsic motivation, sets meaningful goals, creates crystal-clear accountability, and operationalizes high-leverage execution. Whether you’re battling burnout, stagnant growth, or struggling to build an A-player team culture, this episode gives you the roadmap to transform complexity into lasting growth. 

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