#741 What if one simple 3D render could instantly boost client trust, speed up approvals, and help you win higher-paying projects? In this episode, host Brien Gearin sits down with John Kaplar, founder of Focused SketchUp, to show how creative entrepreneurs can use 3D visualization to win more clients and deliver better projects. John shares his journey from an 18-year software career to building a fast-growing education business teaching designers SketchUp, V-Ray, and AI — then walks through a live demo of how tools like Freepik can “glow up” older renders, apply mood-board finishes, and even generate day/night variations and short video-style camera moves for more compelling client presentations and social content. If you’re a designer (or work with designers) and want faster approvals, fewer construction surprises, and more trust with clients, this one’s packed with practical takeaways!

What we discuss with John:

+ Leaving an 18-year software career

+ Building Focused SketchUp

+ Using SketchUp for 3D modeling

+ V-Ray for photorealistic renders

+ AI as a render “glow-up” tool

+ Faster client approvals

+ Aligning clients, designers, contractors

+ Day vs. night render variations

+ AI-generated social content

+ Trust through visualization

Thank you, John!

Check out Focused SketchUp at FocusedSketchUp.com.

Follow John on Instagram and LinkedIn.

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