Following on from Caroline’s amazing episode last week on turning purpose into profit, this week we are carrying that same message forward but through a completely different story and lived experience.

In this episode, I chat with award winning developer, number one best selling author and founder of View From My Window, Lorraine Thomas. She shares her authentic, unfiltered journey – the real highs and lows of being a property developer and a housing provider with a social purpose. From tenant care to financial pressure, from mistakes to milestones, Lorraine is open about what it actually looks like to put people before profit in an industry that does not always make that easy.

Through View From My Window, she has created more than just housing – she has built homes grounded in dignity, compassion and accountability. We talk about the responsibility that comes with social housing, the emotional weight of caring for others and why purpose matters most when things get tough.

This episode is a raw and honest continuation of the purpose over profit conversation – same values, different story, and a powerful reminder that property can change lives when people are put first.

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