In this episode, we are joined by Clayton Bates. Clayton has an inspiring journey from near bankruptcy in his first Shopify business, to Shopify success!

We explore the highs and lows of online entrepreneurship, covering topics like overcoming near bankruptcy on Shopify, common business pitfalls, website optimization strategies, Google Ads review, data testing, and future trends like AI in business.

Join us as we provide practical advice and valuable insights to help you thrive in the competitive world of e-commerce. Whether you're a seasoned entrepreneur or just starting out, "E-Commerce Insights" has something valuable to offer. Tune in and elevate your online ventures.

Key takeaways:
0:00 Introduction
2:04 About today’s guest
2:47 How I nearly went bankrupt on Shopify
10:59 What are some of the common things that businesses need to improve on
13:20 How To Build a Website With a Product-Led Home page
19:51 Google Ad Review: Product Information Pages
27:16 Testing on Google Adwords
28:32 Testing a website's data
30:33 How to Manage Your Business on Hotjar
35:39 How to Optimize for Mobile
41:58 Are You Ready for the Future of Shopify?
43:26 AI and the future of business
45:50 How to reach out to Clayton Bates

Clayton Bates: https://www.inspiresmallbusiness.com/

Check out Omnisend here: https://your.omnisend.com/winningwithshopify

Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
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