In this episode of the Scratch Agency Podcast, we’re joined by Michael Streit, President of EZLynx, for a powerful conversation about efficiency, simplification, and scaling smart. Michael shares lessons from his private equity background, his surprising transition into insurance tech, and what he’s learned serving thousands of scratch agents on the daily.

We dive deep into how agents can get more out of the tools they already have, avoid shiny object syndrome, and prepare for the next wave of AI without drowning in logins or complexity. Whether you’re still quoting manually or overwhelmed by your tech stack, this episode is packed with no-fluff, real-world insight you can act on today.

🕒 Timestamps:

00:00 – Michael’s Journey: From Private Equity to EZLynx President

05:51 – The Most Important Things: Simplifying to Create Value

09:15 – What Scratch Agents Can Learn from EZLynx’s P&L

12:02 – Where Agents Go Wrong with Tech & Underused Systems

16:50 – Turning Management System Data Into Real Sales Opportunities

19:28 – How Top Agents Use Automation, Intake Forms & Clean Data

25:14 – AI in Agencies: What’s Real Now & What’s Coming

31:32 – Final Thoughts on Using Tech to Enhance (Not Replace) Relationships

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